TOOLBOX
Early Bird Cafe & Eatery
Procreate, Adobe Illustrator, Adobe Photoshop, Adobe Premiere Pro, Photography, Illustration, Packaging Design, Brand Design
OBJECTIVE
Create brand system and flexible packaging for Early Bird Cafe & Eatery, catering towards a younger audience and reflecting welcoming and premium values.
IDEATION
Illustrative elements combined with a friendly and inviting logo emphasize the cafe’s values and mission. Elements repeat throughout the packages to unify the collateral and merchandise.
RESULTS
Modern and trending designs cater to the targeted audience and boost brand engagement and sales. A friendly and approachable identity draws people into both products and stores, and the branding is recognizable throughout all of the company’s products.
